Home Radio codes Commercials divide viewers, but ‘Sopranos’ tribute, Doritos delights fans – Reuters

Commercials divide viewers, but ‘Sopranos’ tribute, Doritos delights fans – Reuters

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Whether you were watching the game or the commercials, the $7 million, 30-second Super Bowl LVI spots were kind of inevitable.

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Viewer reaction on social media to the Super Bowl LVI publicity blitz was lukewarm at best, but a few spots really hit home — and sometimes the funny bone — to round out a night that tried to push everything from electric vehicles and snacks to cryptocurrency and food delivery services.

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Fingers in the nose, Chevrolet Silverado-EV commercial struck a chord with audiences, bringing more than a few tears to the eyes of die-hard “Sopranos” fans.

Reactions were a bit mixed to the Coinbases QR code gimmick, however.

The “Mind Reader” on Alexa, starring Scarlett Johansson and Colin Jost, certainly exemplified “relationship goals” for some viewers.

While Anna Kendrick’s Barbie-HeMan mashup for Rocket Mortgage was definitely a first-quarter favorite.

But most viewers agreed that Doritos hadn’t lost his touch.